Your fractional design and strategy partner

We help startups turn bold ideas into tested products and scalable business models. Through rapid discovery, prototyping, and investor storytelling, Insight Studios delivers insights and artifacts that drive growth and funding readiness.

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Hi, my name is Eileen!

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I am a seasoned user experience designer and researcher specializing in healthcare, enterprise software, and communication technology.

I have led user experience design and research initiatives that shaped scalable enterprise solutions at McKinsey & Company, improved healthcare access through intuitive tools at Northwell Health, informed innovative Medicare and Medicaid products at Humana, and optimized AI-driven customer support and operations at Twilio. Across these roles, I have driven impactful, user-centered design and research processes that translates into strategic product decisions. With a foundation in Human-Computer Interaction and financial accounting, and over a decade of experience in the tech industry, I bring a thoughtful, data-informed approach to uncovering user needs, reducing product risk, and delivering meaningful business outcomes.

My background

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Product, Service & Business Discovery

I help founders uncover clarity around vision, users, and MVP scope. Through customer journey mapping, industry scans, and business model exploration, I translate assumptions into opportunities that set the foundation for growth.

Pricing & Market Validation

I guide early teams in testing and refining revenue strategies. Using rapid experiments, user research, and early prototypes, I turn ideas into validated insights that help you find product-market fit and avoid costly missteps.

Prototyping & Investor Readiness

I design and test prototypes that resonate with users and investors. From wireframes to high-fidelity demos, I combine usability testing with business storytelling so your product inspires confidence, traction, and funding.

What I offer

Process

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Align & Discover

We start by clarifying your vision, users, and MVP scope. Founder alignment sessions and journey mapping ensure everyone’s on the same page before resources are committed.

I guide founders through a clear process: align on vision, validate the market, prototype quickly, and package insights into investor-ready outcomes.

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Understand the Market

Through research, pricing tests, and early prototypes, I help you pressure-test assumptions. The goal: reduce risk, refine revenue strategy, and identify opportunities with real traction potential.

Prototype & Test

I design tangible solutions, from low-fidelity wireframes to investor-ready demos, and put them in front of users. Usability testing reveals what resonates and what needs refining.